The Future of Plant IP Enforcement
Global trade and digital marketplaces have made it harder than ever to see where your varieties are grown and sold. Enforcement is shifting from reactive to proactive, and from manual checks to data.
Plant variety rights are evolving. With the rise of global trade and digital marketplaces, keeping track of where your varieties are being grown and sold has never been harder, or more important.
The challenge of enforcement
Traditionally, enforcement relied on manual checking, random audits, and hoping for the best. Breeders often didn't know their rights were being infringed until it was too late.
A new era with Argus
Technology is changing the game. By leveraging data integration and automated monitoring, platforms like Argus allow breeders to see the full picture.
Key benefits
- Real-time monitoring: Know where your varieties are.
- Data-driven insights: Make informed decisions on where to enforce.
- Cost efficiency: Focus resources where they matter most.
The future of IP enforcement is proactive, not reactive.
Frequently asked questions
Why is plant variety enforcement getting harder?
Global trade and digital marketplaces mean a variety can be grown and sold in places the rights holder never sees. Traditional manual checks and random audits often surface infringement only after the damage is done.
What does proactive enforcement mean?
Instead of reacting once infringement is reported, proactive enforcement uses continuous, data-driven monitoring to spot suspicious activity early, so you can act before value leaks.
What is Argus?
Argus is Greenstone's monitoring platform. It brings authorisation, monitoring and enforcement signals into one view so breeders can see where their varieties are and focus enforcement where it matters.
Does monitoring replace legal enforcement?
No. Monitoring tells you where and when to act; the legal tools, plant variety rights and contracts, are how you act. The value is catching issues early and spending your enforcement budget where it counts.
Book a free 30-minute session
Want to catch infringement early rather than after the damage? In a free 30-minute session, we will show what proactive monitoring would look like for your varieties.
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About the author
Tomer Biran, Founder of Greenstone
Tomer Biran is the founder of Greenstone. He has spent more than twenty years on both sides of the table: as a qualified lawyer and former General Counsel to international organisations across multiple jurisdictions, and as a founder and operator of B2B and B2C businesses across the UK, EU, and US. He has served as General Manager of a leading plant breeders' company with a global footprint and as General Counsel of an international fresh produce marketing group. He holds a Master of Law and Business from WHU and Bucerius Law School in Hamburg, where he was a Joachim Herz Excellence Scholar, and a Bachelor of Laws. That blend of commercial operating experience and legal depth is what drives Greenstone's commercial-first approach to plant variety rights and commercialisation.
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