TOPIC

Strategy

Commercial strategy before filing: positioning, sequencing, and building value around a variety rather than simply registering it.

2 pieces

ArticleStrategy6 min read

Different country, different rights: the India lesson for breeders

The right you rely on at home may not exist in your next market, or may come with rules you did not expect. India shows how to read the regime, weigh the risk, and enter anyway.

June 6, 2026Read more

ArticleStrategy5 min read

Strategy before registration: the right order for plant variety IP

Registration executes a strategy. Run the two in the wrong order and you pay for rights you do not need while missing the ones that matter.

May 18, 2026Read more

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